Creating an Email Marketing Campaign with Omnisend
What is Omnisend?
Omnisend is a marketing automation software that makes engaging with customers easier. The more you communicate with your customer, the more likely you are to develop a relationship that will lead to future chances. Omnisend has a free plan that allows you to send up to 15,000 emails, as well as subscription plans that start at $16 a month. For eCommerce firms, there are features ranging from landing pages to deep segmentation.
Omisend is an omnichannel marketing automation software with a lot of features. Email marketing, Facebook messenger marketing, and SMS advertising are all included in the base package, which starts at $16 per month. The professional plan includes everything in the regular plan, but with 15 times the free plan’s limits instead. A 14-day trial is included with all packages, and a free version is accessible for a full year. With the free package, you may segment your audience and obtain basic sales reporting.
I THINK YOU HAVE AN AMAZING EMAIL LIST…
OMNISEND SIGNUP FORMS CAN BE USED TO COLLECT EMAIL LISTS FROM YOUR CUSTOMERS / AUDIENCE
IF YOU DO NOT HAVE ONE CREATE A SIGNUP FORM NOW
Creating an Email Marketing Campaign:
Learn how to develop, style, and fill your email messages with content.
You may rapidly communicate the information about impending deals, a new collection, a seasonal promotion, and more by sending an Email Campaign. Segmentation allows you to divide your contacts into groups based on their purchasing habits, interests, and profile information, and then use that information to tailor and target your email content.
Contents:
1. Settings — change the newsletter’s general settings.
2. Template- Choose a template for your newsletter.
3. Message content and design — modify the message’s text and design.
4. Newsletter recipients — choose who will receive the newsletter.
5. Send — pick whether to send immediately or later.
To establish an Email Campaign, go to the Campaign tab, click the + New Campaign button, and then select Email Campaign from the drop-down menu.
1. Settings.
You can choose how your Email Campaign will appear in your contacts’ inboxes at the settings step of the setup process, including:
The subject line is the first thing your contacts will see when they open the email in their inbox. You can find suggestions in our blog posts, and you can also utilize the Subject Liner Tester.
Preheader — a short phrase that appears after the subject line of your emails and can be used to assist explain the content and attract more attention.
The email address of the sender — this is the address that your receivers will see in the FROM box. Make sure it’s professional and symbolizes your company; for example, info@mybusiness.com, email@mybusiness.com, and so on.
Check the box to Boost your newsletter 48 hours after it was first sent.
Campaign Booster is a feature that provides you a second chance to approach your clients and capture their attention if they previously skipped the Campaign. According to our predictions, it might increase open rates by up to 30% when compared to the original message. Campaign Booster is only sent to those who did not open an initial campaign to guarantee that they do not receive too many emails from you.
You can set the internal name for the newsletter as well as the language for default texts on the same page.
Note that the internal campaign name will have an impact on the UTM tag “UTM campaign.” Keep it in mind if you’re utilizing Google Analytics.
By choosing the Facebook auto-post option, you will automatically send this newsletter to your Facebook page, along with a link to the web version.
Scroll down to the bottom of the page and click the Next Step button once you’ve finished with the General settings.
2. Template.
Each content block’s color and appearance can be customized to give it a distinctive and appealing appearance. Because you can customize the style of your email, the template is only a starting point that can be used as a playground for future changes. Choosing an acceptable template is the first step in constructing the visual part of the campaign.
Note: The Plain text template is suitable for creating a simple, plain text message. Choose a different template for the rich email with images, products, buttons, and other interactive components.
You can also take a look at our Themed Templates, which are just one step away from being completed, and use them as a design framework for adapting your email to your specific requirements.
You can save your masterpiece to the Saved template section and use it as a basis for future campaigns once you’ve found the sweet spot and created your masterpiece.
3. Content.
You can use Drag & Drop functionality to change the style of your newsletter or add material on the Content stage. We recommend starting with the Design step, where you can tweak the color scheme, select appropriate typefaces, and more. You can reuse the design for each new email you send after you save it.
Design of a newsletter
You’ll discover some more advanced tools under the custom design tab, such as the ability to adjust the size and design of each element. The width of the content in the template can be adjusted between 300 and 1000 pixels. Please keep in mind that the width may not be supported by all devices, and your email may appear distorted; we recommend that you test it before sending your campaign.
Content for the newsletter.
Under the Content tab, you’ll find a variety of content blocks that can be easily added to the newsletter content using the drag-and-drop feature.
After you’ve added the content block to the message’s content, use the right-hand panel to adjust the content and design. Every Content Block, like the email, has two tabs: Content and Design.
Product Picker is used to add products.
One of the most popular features of omnisend is the Product Picker. It adds products to your newsletter automatically, complete with images, descriptions, and pricing.
Select a product using the Product Picker button:
You can change the Product Picker options by selecting the gear button, such as how many products should be added to a single row, what price format you wish to use, and so on. By clicking the Cart button, you can also add the Product listing block and populate it.
Editing product information.
The description of a product is automatically reduced to 200 symbols, including spaces. It is not uncommon for product information in one row to be unequally long. You can, however, manually change this block by cutting the description or adding spaces.
The mobile view of the newsletter will be automatically adjusted by Omnisend. You may test it out by moving between different products on the Preview page.
Footer of an email
Your store address will be automatically added to any new newsletters you publish if you add it to your Omnisend account settings (Store Settings -> Contact information). You can also manually change this information.
Recipients.
You can opt to distribute the newsletter to the entire list or just selected Segments during the Recipients step of the Email Campaign setup. Only one email will be sent if the same contact is added to several Segments. You can use the ‘exclude segment’ option to avoid sending emails to contacts who are in a different segment than the one to which you’re sending. You could wish to send an email to US consumers but not to those who haven’t opened any of your prior emails.
The newsletter will only be sent to those who have signed up for it. Other statuses (non-subscribed or unsubscribed) will be omitted from contacts.
Send.
You’ll see a quick overview of the newsletter settings and the choice to Send your Campaign immediately or schedule it for later on the Send stage of the newsletter design. Your recipient lists are automatically updated based on the rules in the Segments you’ve chosen. If you opt to send the newsletter to newly added contacts, it will be sent to everyone who has been added recently.
Within 5 minutes after pressing the send button, your email will be sent to all of the people you specified. If this is your first newsletter, it must pass the verification procedure before being sent out to all of your contacts.
Optimization of time zones.
You can use the TZO optimization feature if you have a list of subscribers in multiple time zones and want to send your message at a specified time dependent on where the contact is situated.
TZO determines a customer’s time zone based on their IP address. Only Omnisend signup forms can be used to collect IP addresses. TZO will not work in this instance, even if you import country property for your contacts. Emails will be sent based on your store’s time zone if your contacts’ IP addresses are missing.
Congratulations! With Omnisend marketing automation software, you’re ready to grow your business.
If you work in the real estate industry and want to create your own website, check out this tutorial… This tutorial will show you how to create a website for your industry using Bluehost Webhosting and WordPress without the help of a designer.
